Graphic Designer – The Role of Web Designer

Website development has undergone an enormous change in the past decade. The new roles, terminology and knowledge are now required for website development and social media presence. 

The role of a traditional graphic designer has branched into many subcategories of creative design. The amount of information and skills required to perform tasks in general graphic design roles, force graphic designers to focus on specific niches. I consider myself fortunate to have experience and knowledge in many branches of graphic design. These are crucial when projects overlap multiple platforms and purposes. A good example is organizing an Event. The tasks required require almost every aspect of GD as the project undergoes all stages from brand creation, internet presence, production of physical material – print and marketing it on social media.

A Thought on Templates

Even though the templates do make the technical aspect of building the site easier, they don’t replace the need for basic web development knowledge, quality graphic assets, and user-friendly design (ability to structure the information in a way that is logical and predictable)


Media

ACE 2024

ACE 2024

Organizing an event consists of many steps and a series of visual assets. The logo was the only design constant for this event and the foundation for me to develop the visual direction of all the required material. The goal was to maintain the integrity of the existing brand and enhance the supporting graphic elements. I achieved this by introducing new shapes and refreshing colours which supported the logo colour spectrum.

Websites

Carol Watamaniuk Website

Carol Watamaniuk

This website was created for a jewelry artist. The purpose of this site was to show the artist’s amazing jewelry collections and open the door for conversation. Photographing and editing the photos was the most exciting stage of this project.

The website was built in WordPress.

This project also included Carol’s Identity design.

P.S: I no longer administer the website and domain, therefore the domain forwarding is not set up properly.

Fearless Kitten

Apparel Store

This e-commerce website was originally built in Shopify, but later re-built in Woo-commerce. The main product is apparel with images directed towards cat lovers.

The project also included Brand design.

Bosch Hydraulic Connections Ltd.

Parts Store

This e-commerce store was built on the Big Commerce platform. The store is still in the development stage and my role has been to set up the storefront and populate products with images. Photography and photo editing have been the main focus of this project..

Helen Rogers

Website for Mozaic Artist

Unfortunately, while this website was very visually appealing and interesting to create, it is no longer being published.

Inkubate Packaging

Website for small packaging company

When I was assigned this project, the website was already partially built. I added icons, and images and re-arranged the content for an improved user experience. Unfortunately, circumstances beyond my control prevented me from bringing it to completion. There are 2 things this website desperately needs to improve on: copywriting and template updates.

CANS

Website for Acupuncture practitioner

This website was a good starting point for Dr. Cheng. As his practice grew he switched to healthcare apps and this website is no longer in service.


Instagram Campaign for Jewelry Artist


App Letter Farm


Animations